Chapter One: Introduction
1.1 Background of the Study
Community-Based Health Insurance (CBHI) schemes are essential in improving access to healthcare for underserved populations, particularly in developing countries. In Gombe LGA, Gombe State, CBHI initiatives aim to provide affordable healthcare services to low-income communities. However, the success of these schemes often depends on effective communication and stakeholder engagement, where Public Relations (PR) plays a pivotal role.
PR strategies, such as awareness campaigns, community engagement, and media advocacy, enhance public understanding, build trust, and encourage enrollment in CBHI schemes. Research highlights that PR can address misconceptions, foster community ownership, and improve the sustainability of health insurance programs (Yahaya & Samuel, 2023). This study explores the role of PR in enhancing CBHI schemes in Gombe LGA, focusing on strategies to improve participation and trust.
1.2 Statement of the Problem
Despite the potential benefits of CBHI schemes in Gombe LGA, enrollment rates remain low due to poor awareness, mistrust, and limited community engagement. PR offers tools to address these challenges, but its application in promoting CBHI schemes is not well-documented. This study investigates how PR can be effectively utilized to enhance CBHI programs in Gombe LGA.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Significance of the Study
This study provides insights into the role of PR in enhancing CBHI schemes, offering practical recommendations for policymakers, health practitioners, and PR professionals. By focusing on Gombe LGA, it highlights localized strategies for improving healthcare access and sustainability.
1.7 Scope and Limitations of the Study
The study is limited to PR strategies for promoting CBHI schemes in Gombe LGA, Gombe State. It does not address other health financing mechanisms or regions outside the study area.
1.8 Operational Definition of Terms
Chapter One: Introduction
1.1 Background of the Study
Public transport reforms are essential in improving the efficiency, safet...
1.1 Background of the Study
Education plays a pivotal role in the development of individuals and societies, serving as a...
Background of the Study
Payroll management in local governments often involves the management of numero...
Background of the Study
Population density is a crucial factor influencing the spread of communicable diseases, particularly in densely p...
Background of the Study
Infection control is a critical component of healthcare delivery, particularly in trauma centers where patients a...
BACKGROUND TO THE STUDY
CENTRE Disaster means a progressive or sudden, widespread or localised, natural or human caused occurrence...
Chapter One: Introduction
1.1 Background of the Study
Comedy films have long been celebrated for their ability to entertain and...
Background of the Study
Stress is one of the most fundamental problems spanning through human endeavor. Nweze (200...
ABSTRACT
Nigeria like other micro economies heavily dependent on petroleum, and sometimes Agriculture had to explore alternatives to grow...
ABSTRACT
This research work investigated motivation and teacher effectiveness in private and public secondary schools in...